My favourite time during the sales is right at the end - when it's quieter and you rummage around to discover a solitary item left just in your size - that's when a bargain feels more rewarding! Sure, I got excited when the email notifications came in on Boxing day, but week 3 in January is when things have been really reduced. In particular I'm talking about Zara, some items only had a minuscule £5 off at the start but yesterday (21st Jan), I got £80 off a pair of boots!
Firstly we have a Zara shirt with a metal collar tip and gorgeous botanical flowers, this was £22.99 and I wanted it originally full price. The snake necklace with emerald eyes was £6 from Accessorize and the stunning red suede bag was £59.99 from Zara. This Lancome gift set from Boots was such a great deal - £13.99 for a full Hypnose Drama mascara, khol pencil and eye make-up remover. The masacara alone normally retails for £21!
And yesterday on alternate routes home from work due to snow, I was magnetically drawn into the Zara at Canary Wharf which still has tons of sale stuff left at cheaper prices. I picked up this rhinestone cowgirl shirt for £17.99 and these red studded boots from £119.99 to £39.99... pretty amazing right? And they are the softest leather ever!
So over a whole month I don't think my January sale buys are that excessive, although I doubt it's over!