What is H&M Trend?

Current campaigns in store now. Love the blue brocade outfit in the left photo.

H&M Trend is something I had never heard of before I moved to London this year. When I was a country bumpkin I thought of H&M as a store great for basics and maybe some cool jewellery finds. But working on Oxford Street I came across this particular section in the larger H&M stores and have since become addicted to checking out the new arrivals in H&M's Trend section.

The quality in fabrics is slightly better and more varied than the rest of H&M's range and is more 'out there', copying trends off the catwalks and creating a unique range. You can recognize them due to the white labels on the clothes. The prices are slightly higher than normal but to be honest, worth it and still cheaper than Topshop can be!

Love the fall scenic print and the jewelled collar necklace.

This is my collection of H&M Trend items! The embellished t-shirt I got last week for only £19.99, the pleated blue dress was reduced to £7 and the other two are my beloved peplum tops.

So next time you are passing one of H&M's larger stores I strongly recommend checking out this section of the store, it is constantly changing and does fun accessories as well. Some of these items are available on the website also and sell out quite quickly.

Anyone else a fan of this range?