Wednesday, 29 August 2012

What is H&M Trend?

Current campaigns in store now. Love the blue brocade outfit in the left photo.

H&M Trend is something I had never heard of before I moved to London this year. When I was a country bumpkin I thought of H&M as a store great for basics and maybe some cool jewellery finds. But working on Oxford Street I came across this particular section in the larger H&M stores and have since become addicted to checking out the new arrivals in H&M's Trend section.

The quality in fabrics is slightly better and more varied than the rest of H&M's range and is more 'out there', copying trends off the catwalks and creating a unique range. You can recognize them due to the white labels on the clothes. The prices are slightly higher than normal but to be honest, worth it and still cheaper than Topshop can be!

Love the fall scenic print and the jewelled collar necklace.

This is my collection of H&M Trend items! The embellished t-shirt I got last week for only £19.99, the pleated blue dress was reduced to £7 and the other two are my beloved peplum tops.

So next time you are passing one of H&M's larger stores I strongly recommend checking out this section of the store, it is constantly changing and does fun accessories as well. Some of these items are available on the website also and sell out quite quickly.

Anyone else a fan of this range?


  1. H&M trend is the best part of H&M!

    from helen at // @thelovecatsinc

  2. Hello, lovely blog you have :)
    I'm a new follower, would you like to follow each other?


  3. The embellished T shirt looks amazing. H&M Trend seems like a great collection! Wished that they had H&M in Australia.

    love the blog :) x

  4. Love your collection ! following,xo

  5. Great H&M finds! Loving that peplum top - totally gorgeous <3

    xoxo Bree
    The Urban Umbrella

  6. Just came across your blog and like what I see - following! I love this post, cool to see in store pics as well, H&M is just the best and that white Tee is friggin amazing! Plus love the colour of that blue, nice blog xx

    stop by sometime -

    1. Cheers! Yea I felt a bit naughty/weird taking photos in store but I wanted everyone else to enjoy Regent Street's beauty!
      Love the tee - mixture of feminist bling I think lol

      Cath x

  7. Yes, I am! Nice post!

  8. love everything!

    Visit my blog? xx Miss Beatrix (

  9. Ahh such a nice collection! :) xx

  10. Ah I love this section, h&m seems to cover every section xx

  11. Love your blog!Hope you'll love mine and follow me back)


  12. What a beautiful items. I want them too. :)

    xx Diana